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Website and booking system case studies for UK small businesses.

Three concise examples of the challenge each business brought and the change made through its website or booking journey.

S&S Transport website homepage, desktop view — S&S Transport

Aesthetics

Coco Aesthetics

Challenge

Coco Aesthetics did not want to keep paying a third-party booking platform every month or lose a percentage of each booking. The business owner was also finding it difficult to manage her time and keep track of what needed to be ordered for upcoming appointments.

Third-party booking fees were adding ongoing costs.
Managing time and planning stock for upcoming appointments was difficult.

What changed

We created a focused, branded landing page that gives customers the information they need without unnecessary content, alongside a booking system with treatment management, featured offers and a pre-appointment health form. A “Chat to us now” button gives customers a quick way to ask questions and receive a response. The business dashboard gives the owner full control over appointments and a clear view of what is needed for upcoming bookings, making it easier to plan orders in advance.

Branded landing page focused on essential customer information.
Booking system with treatment management, offers, health forms and quick chat.
Business dashboard for appointment control and order planning.

Nails & beauty

Ginette's Nails & Beauty

Challenge

Ginette's Nails & Beauty didn't have a dedicated website, so customers had no central place to see the services, understand the treatments or find the right appointment. The booking experience also made it difficult to make the most of last-minute availability, meaning valuable appointment time could go unused.

Customers had no central place to explore services, treatments and pricing.
Last-minute availability was difficult to fill.

What changed

We built the website from scratch around Ginette's business, creating a design that feels specific to the brand rather than like a generic template. We also simplified the booking journey with clearer service categories and a next-available-appointment option, making it easier to find a treatment and book an available slot.

Purpose-built website with clearer service categories.
Simpler booking with a next-available-appointment option.

S&S Transport website on mobile, with instant estimate and contact call to action buttons

Transport & removals

S&S Transport

Challenge

S&S Transport needed to stand out from competitors in the local area, while the customer journey relied heavily on phone calls for bookings and pricing. Potential customers often wanted to know the cost before committing, but having to call made the process less convenient.

Needed a more distinctive identity to stand out locally.
Customers had to call to ask about pricing and bookings.

What changed

We carried out a full rebrand to give S&S Transport a more distinctive identity, then built a website with an Instant Estimate tool that shows potential customers the cost upfront, including applicable discounts. The clearer route from estimate to booking reduced unnecessary back-and-forth and made it easier for people to enquire.

Full rebrand and a clearer website.
Instant Estimate shows upfront pricing, including applicable discounts.
A clearer path from estimate to booking reduces back-and-forth.

Next step

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